
Start sales presentations badly and you kiss goodbye to a deal. Start them well and things will fly.
Because the start of a sales presentation sets the tone for everything else, it must be great. No excuses.
This point applies to sales presentations in any sector. I currently gives sales presentations in security technology. But I have given them in energy, retail, food and finance and it is always the same. A strong start to a sales presentation is crucial.
I have tried different sales presentation starts, and many have failed. Because I screwed-up I got:

Do you want to be the fastest growing security company? What would Jeff Bezos do to grow your security company?
If you want to grow back strong after the pandemic perhaps the Amazon founder and the world’s richest man can help…
Jeff Bezos plans for the next 10 years. For example, Blue origin and Amazon’s move from books to other products were both 10 year decisions.

Security patrols are a staple of the security function. Not only do they inspect a site’s security and safety measures but also, they gather intelligence and counter threats. For thousands of years these patrols have kept people and assets safe. But, today technology is changing the security patrol. A patrol no longer needs people to perform them and people are no longer the only threat.
The Ultimate Guide to Security Patrols explains the basics of the security patrol and how technology is changing them. Click on each link to find answers to these popular questions:
The smartphone transformed our lives and gave us something totally new, the mobile app. From games to navigation the mobile app has truly empowered everyone, including those working in security, for whom there is the app for security guards.
In this article we will look at what questions to ask when purchasing an app for security guards. We’ll look at the SIRV mobile app and gain an appreciation of what’s important.
Key facts about the SIRV App:

‘App’ is an abbreviation for software application. Twenty years ago Microsoft’s Word applications was pre-loaded…
Thousands of people use our proof of presence technology to perform a security patrol and as a result we’re often asked:
How to I design a guard patrol?
Now, just because we design proof of presence software doesn’t mean we know how to design a guard patrol. We’ve therefore asked some of our customers to detail what they think is important in designing a security patrol.
(Please note, a security patrol is sometimes also called a guard tour, guard patrol or patrol tour.)
Guard patrols have been around for thousands of years. The Romans used them, Chinese emperors insisted on…

In the 1990s there was offshoring, the process of sending manufacturing jobs to countries with low wage costs. The 2000s saw more jobs were nearshored, sending administrative jobs to countries with cheap labour and similar timezones. In the 2020’s will we see ‘homeshoring’, sending office jobs away from the office and into our homes? Offices aren’t a thing of the past, are they?
Countless businesses and unhappy partners are concerned the office may be a thing of the past. …
I recently helped a professional services company transform their revenue forecast by building a pipeline from scratch, based wholly on referrals. They were already a successful consultancy with plenty of sales, but those came from a dedicated business development team selling. Now, they wanted their consultants to sell via referral. Why the change?
Usually, sales are left to salespeople. However, this presents a problem. Few people like salespeople. In Dan Pink’s To Sell Is Human he uses the below visualization to show what people think of salespeople:
Salespeople have a bad reputation.
Salespeople also suffer from low status. Unlike the…

Have you ever visited a sports event, church or concert and felt something special? Found yourself bound to those around you and totally forgotten yourself? If you have then you’ve probably experienced the greatest feeling you’ve never heard about.
It’s a feeling so powerful it can be used to weaponize people. It’s a feeling that is never forgotten.
I’m going to explain this feeling and show you how to use it to transform your next speech or pitch into a moment of brilliance.
I first came across this feeling when I met someone who just wouldn’t stop talking about it…

‘Drama Is Life with the Dull Bits Cut Out’ said Alfred Hitchcock and Oren Klaff knows this. That’s why he makes his every day sound like something from a James Bond movie.
Bolstered by the success of his first book Pitch Anything in 2011, Oren Klaff returns with his second book Flip The Script. It’s another series of stories from his life as a pitch hand for hire. Flying around the world he makes deals for people that have a problems and only Klaff can solve them.
Klaff has meetings with hard nosed Russian oligarchs in very tall buildings. When…
Summary
The following are my notes on ‘Never Split The Difference‘. What I record is a reflection of my own interests as much as the content of the book.
I have classified it as ‘public transport appropriate‘ i.e. it can be read in a busy environment with the odd interruption and you will be able to pick up where you left off with ease.
Who is the author?
Christopher Voss is an American businessman, author and professor. Former FBI hostage negotiator, he worked on more than 150 international hostage cases, retiring in 2007. …

Come to andrewtollinton.com and improve your pitch. Tech founder, guest lecturer and speaker. Teaching the art of pitching at LBS, UCL, Cass and UAL.